A hero image from "The Block" project.

The Block

Stories from a meeting place

Discover the significance of the Block - an Indigenous-owned housing precinct in Sydney’s Redfern - and the role it played in the lives of its inhabitants.

In late 2010, as news of the demolition of Redfern’s Block surfaced, it became apparent that few personal stories from the area had ever been recorded. At the time, and particularly around the 2004 Redfern Riots, mainstream media coverage drew on powerful cultural tropes of race, poverty and Aboriginal crime to explain the social problems experienced in the area.

Love their interface: Explore the people and events that have shaped "The Block" in Redfern, Sydney.

The gorgeous interactive doc, The Block. Even looks good while it's loading!

Another example of how journalism and new media can create compelling interactive platforms

The Project

In order to have audiences feel a sense of community with the Block and understand its history, we combined high-definition panoramic street photography and a timeline chronicling the area's 40-year evolution. With illuminating interviews from residents and footage of its current landscape, viewers are given unprecedented access into the everyday lives of the people who call the Block home.

The critically acclaimed interactive website housed almost 2 hours of original video content, photo galleries and archival images and was instrumental in providing a fresh new lens on the precinct that had so often been cast in a negative light.

Winner of the Walkley Award for Journalism for Indigenous Coverage.

Media Peace Award - Best Online
Coverage of Indigenous Affairs
Gold - Web Video - Interactive Video
Official Selection
Interactive Innovation Award - Finalist
Public Service and Activism - Finalist

What We Did

  • Production Creative Direction, Design, Motion Graphics, Web Development, Project Management, Editorial
  • Our collaborators Journalists, Researchers, Editors, Sound Designers, Photographers

Distil Immersive live and work on Gadigal land. We acknowledge and pay our respects to past, present and emerging Traditional Custodians and Elders of this Country and we recognise the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.