A hero image from "Mardi Gras VR" project.

Mardi Gras VR

Instantly transport yourself to the centre of the Sydney Gay and Lesbian Mardi Gras

Beefy bikes, sparkling sequins and a faux Conchita Wurst cameo. Experience the glitz and glamour of the Sydney Gay and Lesbian Mardi Gras like never before.

The Sydney Gay and Lesbian Mardi Gras is one of the world’s largest, most high profile and most loved LGBTQI celebrations, providing an opportunity to commemorate a universal message of diversity, equal rights, pride and inclusion.

I have to say, this drag queen is in heaven.

Maxi Shields

The Project

With unrestricted access to the parade, Distil Immersive (formerly the SBS Digital Creative Labs) produced a series of 360º films that transported audiences to the centre of the action where they could experience the sights and sounds from all the best vantage points. Witnessing the parade first-hand brought it closer than ever to audiences far and wide who, for whatever reason, could not attend the event.

And in partnership with Sydney Gay and Lesbian Mardi Gras, Google and Pixelcase, thousands of Google Cardboard viewers were distributed to communities across the nation in an effort to bring the parade to as many people as possible.

What We Did

  • Production Creative Direction, Scripting, Motion Graphics
  • Technology VR, 360

Distil Immersive live and work on Gadigal land. We acknowledge and pay our respects to past, present and emerging Traditional Custodians and Elders of this Country and we recognise the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.