A hero image from "Inside Heston’s World VR" project.

Inside Heston’s World VR

So Mr. Blumenthal... what is Meat Fruit... exactly?

Experience a true behind-the-scenes look at the culinary genius that is Heston Blumenthal.

For the first time ever in the history of gastronomy, a three Michelin starred restaurant is relocated in its entirety for a six month residency to the other side of the world.

By combining fantastic 360 degree content from Heston’s restaurant with the advanced technology in Out of Home media, this campaign turns a traditional medium into a non-traditional experience.

The Project

Heston’s fantastical world is one of pure imagination where food alchemy is taken to new heights and where they break down the boundaries of the human senses to experience the extraordinary.

Inside Heston’s World VR gives a behind-the-scenes look at the constant search for perfection and intense creative process of Heston Blumenthal. Offering an intimate and intriguing insight into the inner workings of chef Blumenthal’s creative mind and the dynamic of his incredible team, the film shows an unseen side of his personality and dare we say, his sense of humour.

What We Did

  • Production Creative Direction, Design, Motion Graphics, Community Brand Activations
  • Technology 360, VR

Distil Immersive live and work on Gadigal land. We acknowledge and pay our respects to past, present and emerging Traditional Custodians and Elders of this Country and we recognise the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.